A majority of shoppers go to the mall to buy clothes, and if you pay attention to what most girls wear, you know where the clothes are from; Topshop, Urban Outfitters, Forever 21, etc. Shopping in malls is tiring- so much walking and trying on things. And that’s why people are leaning toward online shopping now. The five following stores are stores that are either based online, or started as an online store, with only a few physical stores.
Tobi: Tobi has a lot of cute clothes that fit a cute, casual style. A lot of their stuff fits under the So. Cal kind of feel- which I think is a blend of bohemian and the LA city style. I love the free shipping and the 50% off they usually offer. Such great clothes for a great deal.
Missguided: Missguided’s style of clothes are pretty similar to Tobi’s, which is great to have double the range of clothes to browse. They have features like Festival Shop, Basics Shop, Crushin’ on Kim K, Factory Girl, and Desert Wanderer- so definitely a wide range of more specific trends.
Asos: Asos is an amazing online shop, with a huge variety of items. They have women’s, men’s, and all your fashion needs, from shoes to purses to coats. It is basically the department store of online shops. Regardless of your style, you could find so many pieces to fit it. Asos is pretty affordable, which makes it even better.
The Reformation: The Reformation is one of my favorite stores, maybe even my favorite. The clothes they have are so lovely; if I could have everything, I would. What makes them the coolest company is that they do so much to help the environment, from the material they use to make their clothes to their campaigns- they are honestly such an amazing company.